About YTX
Our Story
YuTaiXiang 1918
Started in 1918, reinvented in 2018
Originated in Beijing, regenerated in New York
Integrating cultures from the east and the west
Connecting the past and the future
Bringing the beauty of Chinese traditional dress to the present time
Showing the oriental aesthetics to the world
About YTX
Brand History
1918
1918
YuTaiXiang 1918 is a subsidiary brand originated from the brand YuTaiXiang.Brand founder: Mr. Wenxue Chen(born in 1883) established Yutaixiang Silver and Silk Village in 1918.
1929
1929
The women of the secondgeneration of Yu Tai Xiangall went to higher education institutions, known as universities today. abominating the norm of the role of women of their day.They used their education to further develop the family brand.
by continuous innovation and stronger marketing
1936-1944
1936-1944
Yu Tai Xiang1918, a boat carrying oriental culture. seeking art and beauty,traveling across the ocean to let the world see the oriental beauty
2018-present
2018-present
On June 12, 2021, Ms. Sun Jian, the fourth-generation inheritor, officially launched the century-old family brand Yu Tai Xiang1918 in the United States.In the future, the brand will be committed to providing a new era of artistic cross-culture lifestyle, that combines Eastern and Western styles, and the integration of the old and the new into thousands of households.
