Industry positions and honors:
Chairman of the Fashion and Leisure Committee of the World Federation of Chinese Food Industry
Executive Chairman of the Hot Pot Professional Committee of China Hotel Association
Vice Chairman of the Hot Pot Committee of the Chinese Culinary Association
Master Chinese cooking
Top 10 people of the year in China’s catering industry
Top 10 newcomers in the cateri
Chinese catering economy people
New Chinese leaders in 2011
Outstanding entrepreneurs in China’s catering industry
Winners of Beijing Catering Industry Excellence Contribution Award
Merits in the development of China’s hot pot industry
Special Contribution Award for Promoting Food Culture
Successful transformation of Chinese catering enterprises
Ten years of people in China’s hot pot industry
Top 10 Most Influential Entrepreneurs in Beijing in 2015
Outstanding entrepreneurs in China’s catering industry in 2017
30 years of meritorious service in Chinese catering

Huang Geng,
founder of Huang Jihuang (art collector)
Chief Consultant of Yum China Food Business Department

Born in a gourmet family, he innovated and carried forward the famous dishes, and created a brand
– Huang Jihuang three-juice braised pot, in full accordance with the traditional Chinese dietary the
ory of the Chinese nation. At the beginning of the research and
creation of products,
it challenged traditional Chinese food in a reverse way of thinking.
Its “three no” model of “no soot, no chef,
Chinese food. This forward-looking product model still makes it at the
forefront of the development trend of Chinese food,
and has made outstanding contributions to the standardization of
Chinese food and the creation of healthy catering,
green catering, environmentally friendly catering and fashionable catering.
With advanced business philosophy and market expansion methods,
he made the brand develop and grow rapidly in a short time.
At present, Huang Jihuang has operated more than 700 stores,
covering more than 200 cities in various provinces and autonomous regions,
including Tibet, and has successfully entered the overseas
In April 2020, Beijing Huangjihuang Catering Management Co.,
Ltd. completed the delivery with Yum China,
officially opening the internationalization and standardized
large-scale development path of Chinese food.